About
About US
What is Special about Hanatsubaki?
Launched in 1937 by Shiseido, Hanatsubaki is more than a beauty magazine—it’s a cultural artifact. It’s one of the first and longest-running brand publications in Japan, pioneering the concept of editorial storytelling as a form of brand expression.
BEAUTY
Beauty is something you feel. A single scent,a single hue, a single moment blooms in memory
For over a century, Hanatsubaki has been a symbol of timeless beauty, elegance, and Japanese aesthetics. Rooted in Shiseido’s vision, our legacy celebrates the harmony of innovation and tradition.
Beauty is not only seen, but felt. At Hanatsubaki, we believe beauty is a dialogue between the senses, emotions, and the natural world.
Art is at the heart of Hanatsubaki. From our collaborations with contemporary artists to the visual storytelling of our products, we strive to express beauty through creativity.
Hanatsubaki bridges the past and present, East and West. Through our work, we spark conversations between cultures, inviting the world into the refined spirit of Japanese beauty.
